Increase sales opportunities and security in retail stores
By Hommax SmartSD
In this post, we will tell you which areas you can protect and enhance with our electronic and retail security solutions: shops, stores, department stores. Discover how to control and optimise security in these essential spaces, covering each area with the most appropriate technology.
Buying zone
- Density Analysis and Heat Maps
- Trajectory control
- 360° cameras
- Digital signage
- Business intelligence
Monitoring centre
- Image and alarm centralisation
- Video wall systems
In-store warehousing
- Light Sensitivity (lux)
- Thermal fire detection
- User authentication
Entry and exit
- People counter
- WDR to avoid backlighting
- Business intelligence
- User authentication
Checkout area
- POS integration
- Search video streams
- Automatic queue control
- Digital signage
Shopping area: Solutions for Space Optimisation and Customer Behaviour Analysis
· 360º cameras
We use 360º cameras to capture images and videos that allow us to evaluate customer traffic. This helps to adjust the layout and display of products, thereby improving the shopping experience.
· Density analysis and heat maps
Using heat maps, we provide a clear view of the areas of the store with the greatest interest, indicating customer trajectories and dwell times, allowing marketing strategies to be optimised to increase sales.
· Trajectory control
We implement artificial intelligence technology for autonomous tracking of people from the moment they enter the store until they leave, which is vital for the prevention and management of security incidents.
· Digital signage
We use digital screens at strategic points to convey advertising and promotional messages, improving the shopping experience and increasing brand awareness.
· Business intelligence
By integrating digital signage with Business Intelligence, the success of advertising messages can be measured to effectively improve and adjust marketing strategies.
Monitoring centre: Essential Technologies for Security Management
· Video wall systems
A video wall consists of a large screen made up of several monitors that display a single, enlarged image in high definition. They are used in retail to display crucial information in high definition, facilitating decision-making and optimising business management.
· Centralisation of images and alarms
Our system centralises the surveillance of all stores, enabling a quick and effective response to any incident. By monitoring all alarms in real time, we improve both security and the ability to respond to adverse situations.
In-store warehouse: Implementation of Security Systems
· User authentication
We implement advanced authentication methods so that only authorised personnel can access critical areas, protecting confidential information and preventing fraud and theft.
· Thermal fire detection
Our systems detect heat, smoke and flames in real time, using infrared technology to prevent fires before they occur, which is crucial for warehouse safety.
· Light sensitivity (lux)
We use infrared to improve surveillance in low-light conditions, enabling early detection of incidents and identification of risks, thus improving security at night and in unfavourable lighting conditions.
Entry and exit: Key Technologies for Flow Management
· People counter
Uses sensors to record the number of visitors, providing data that allows sales and marketing strategies to be adjusted, as well as improving operations and security.
· WDR to avoid backlighting
WDR (Wide Dynamic Range) technology corrects backlighting in checkout areas, facilitating clear viewing of important details on cash register screens, which is essential for avoiding errors and improving security.
· Business intelligence
Analyses people flow, identifying peaks in traffic and movement patterns. This information is crucial for optimising queue management and staff allocation, thereby improving the customer experience and reducing waiting times.
· User authentication
Ensures that only authorised personnel access critical areas and data through robust authentication methods. Complemented by surveillance and access restriction, it strengthens security and prevents fraud and theft.
Checkout area: Technologies to streamline the purchasing process and improve the customer experience
· POS integration
We integrate real-time ticket display on POS screens so that customers can confirm their purchases instantly, increasing transparency and reducing waiting times.
· Video sequence search
We facilitate quick video searches by date, time and location, which is essential for effective security incident management.
· Automatic queue control
We use sensors to measure customer flow, displaying waiting times on screens and improving the allocation of open checkouts.
· Digital signage
We use digital screens for dynamic and promotional announcements, with remotely updatable content, optimising in-store communication and the customer experience.
Are you planning a project and need customised security solutions?
At Hommax, we are ready to help you select the best security solutions to suit your needs. Don't hesitate to request a quote. We are here to guide you and ensure the success of your project.
